It’s not as though Content is a new phenomenon, it isn’t even web specific and the same is true of having a strategy for your content. Businesses have produced and distributed flyers, brochures and financial statements since time immemorial, more recently they have produced billboards and broadcast advertising out to the masses.
Now with the explosion of the internet people find all of that in one place which highlights any lack of cohesion or disparity in message and that’s what has changed. Prior to all of this Content Strategy was proactive and a good way to do things, now it is essential, you can’t stumble blindly into blogging or social media interactions without a plan because inconsistency is now your enemy.
We offer advice and consultation for producing your content whether we will be writing it or not, we will work with you and produce content plans, you may find that a strategy can be the biggest step in changing your websites traffic